Subtitle Instagram in just 4 steps
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Subtitle Instagram in just 4 steps

Last modified on 26 June 2024.

Subtitles to video are becoming more and more of a must. Adding subtitles to your videos on Instagram increases your reach. This makes your video accessible to the deaf and hard of hearing, but also to anyone scrolling on social media without sound. In this article, we explain in four steps how to add subtitles to your video.

In this article

How do I add subtitles to my Instagram video?

Currently, Instagram does not (yet) have a feature to upload an SRT file to a video. Nevertheless, there is a way to get this done anyway. And that is simply by uploading videos that already have subtitles.

Don’t have a video with subtitles yet? No problem. Triple8 does it automatically for you within 5 minutes and can translate subtitles to 10+ other languages. Just follow these steps:

  1. Upload your video in the Triple8 editor
  2. Edit the subtitles as needed
  3. Download the video
  4. Post your captioned video on Instagram

Captioning on Instagram improves results

A study by the company Quintly found that videos with subtitles on Instagram generate up to 12% more views and 10% more interaction than videos without subtitles. The study looked at 100,000 videos published on Instagram in 2023. The videos were in different languages and had different lengths.

The results of the study were similar across all factors. Videos with subtitles were viewed and liked more often than videos without subtitles in all cases. There are a number of reasons why subtitling can provide better results on Instagram.

First, subtitles can help people who cannot or do not want to turn on the sound of their phones. Second, subtitles can help people who do not speak the language of the video. Finally, subtitles can help people who watch the video in a quiet environment and do not want others around them to be able to hear the audio.

The placement of subtitles

When placing subtitles in your Instagram video, there are a few things to keep in mind:

  • Make sure the subtitles are clearly visible. Ideally, use a font size of at least 16 points and a bright, eye-catching colour. Quickly discover the nine best fonts for subtitles.
  • The subtitles should not block the image of your video. Place the subtitles at the bottom of the image, or at the top if necessary.
  • Adjust the subtitles if they are blocking important visual information. For example, you can make the subtitles smaller or adjust the colour.
  • By following these tips, you can ensure that your subtitles are easily visible and readable, and that they do not interfere with the viewing pleasure of your video.

Tips for editing subtitles on Instagram

Based on the results of the Quinly study, we offer the following tips for editing your subtitles on Instagram:

  • Add subtitles to all your videos on Instagram.
  • Make sure the subtitles are correct and clear.
  • Use short and concise sentences.
  • Use a font size of at least 16 points.
  • By following these recommendations, you can ensure that your videos on Instagram are viewed and appreciated by a larger audience.

Why choose Triple8?

Triple8 is a leading subtitling service that offers automatic and manual subtitles for videos in any language. It is an ideal choice for adding subtitles to your Instagram videos because it offers the following benefits:

  • High quality: Triple8 uses advanced AI technology to generate subtitles that are accurate and clear. The subtitles are also human-checked to ensure quality.
  • Speed: Triple8 can subtitle videos within minutes. This is ideal for content creators who need quick subtitles for their Instagram videos.
  • Cost-effective: Triple8 offers an affordable solution for adding subtitles to your Instagram videos.

More tips for subtitling videos?

Want to know more about subtitling videos for other social media channels, such as the subtitles on YouTube or TikTok, for example? Or how to add subtitles in video editing programs such as Premiere Pro and iMovie? Then read our ultimate guide to subtitling videos, in which we explain all this.