In part 1 of this blog we talked about the social media video trends for the coming year. This time we’ll discuss the video marketing and e-commerce video trends and have a look at some emerging technologies.
Video marketing trends
- Subtitling will become a mega trend yet again in 2022. We’re calling it. 92% of consumers already watch videos without sound, making the use of subtitles almost a given. By subtitling your content you can communicate much more effectively with your audience. Want to know where to get it done in less than 5 minutes? Go to the uploader, upload your video and have it automatically subtitled and translated. Yes, it can be as easy as that. Give it a try!
- A quarter of video marketers already use interactive videos, and this number is only expected to grow by 50% in the coming years. An interactive video is a dynamic video that responds to the viewer’s actions. A viewer can click, make certain viewing choices, and fill out forms within the video.
- The use of live videos will also increase. This form of video usually holds viewers’ attention 3 times longer. Live videos can create a heightened impression of authenticity that attracts customers by creating a stronger bond between the viewer and content creator.
- 5-15 second video ads are here to stay in 2022. With platforms like YouTube using short ads that end before the ‘skip ad’ button appears, short video ads are becoming the norm for many brands advertising on platforms of the like.
- Another point of note will be less production within video marketing campaigns. Today’s video marketing is based on creating authentic content that people actually believe and trust. The overly polished video no longer feels realistic or approachable.
- 360° videos are gaining popularity. Brands are starting to see the opportunity to tell their story in 360° to their target audience, especially on social media platforms. Research has shown that 85% of viewers who see a 360° video watch the entire video. Compared to 58.2% on a regular video. Some fruit for thought.
- Videos optimized for SEO are being made more and more in the video marketing industry. Searching for videos is becoming the norm when it comes to e-commerce or brand information search.
- The last trend in video marketing: personalized videos. Personalized video is part of personalized marketing. By processing personal data such as name, age, gender, location, date, time, device, search terms, visitor frequency, customer history and own CRM data, videos can be personally targeted to a specific visitor or customer. This gives the viewers a more personal experience and only the information that is relevant to them.
E-commerce video trends
- The intersection between video and e-commerce is becoming increasingly clear. Shoppable videos are short clips that allow viewers to click (or tap) products and purchase products directly from the video.
- Explainer videos, entertaining videos that have the potential to go viral, and product demo videos are among the top three types of videos consumers would want to see.
- Voice search has become the norm for many consumers who search for brands and products online. The voice shopping industry is expected to generate $40 billion by 2022 and there will be 8.4 billion voice devices worldwide by 2024.
- Augmented and Virtual reality have become extremely popular and with the introduction of the metaverse this is only the beginning. With the rebranding of Facebook to Meta and the widespread adoption of mixed-reality products, it seems like this is just the beginning of nascent technology.
- The global eSports audience is expected to reach 274 million users by 2022. In 2020, Verison became an official partner of video game developer Riot Games. eSports are still in their infancy, so 2022 could be the year when esports gain popularity and sponsorship becomes mainstream.
- Now is the time to invest in technology that reinvents your user experience and creates a seamless process that increases brand awareness and potentially even sales. 75% of consumers expect brands to adopt new technologies to build a better consumer experience.
- The number of digital payments continues to rise as consumers can use these platforms to buy almost anything. The more time someone spends digitally, the more money they spend digitally. Platforms such as Zelle and Venmo have become extremely popular. In the third quarter, Zelle processed 466 million transactions for a total of $127 billion. From large corporations to local convenience stores, digital payments are becoming more mainstream.
If the past few years have taught us anything, it is that video is indispensable. One thing we know for sure: video is definitely the mainstream media of the future. So start making your own videos today and don’t forget to caption! Missed part 1? Then click here.